"What do multinational corporations do once their dirty record gets around and people start seeing them for what they are?
"They change their names, of course.
"Philip Morris is leading the way.
"What have they done in response to years of bad exposure for knowingly selling dangerous products? Decided to sell healthier products? Stopped marketing to and addicting kids?
"No, they changed their name to Altria and picked a new logo, hoping that when people see Altria has made their food, they won't realize their money is going into the pockets of the same people who told us all that cigarettes are safe and nicotine is not addictive."
Bad Corp is a great resource. Use it.