Editor and Publisher reports a (moderately) healthy trend:
"People trust newspapers like The Washington Post, The Wall Street Journal, and The New York Times more than commercial broadcast news but less than public broadcasting, according to a survey released Thursday and summarized by John Eggerton on the Broadcasting & Cable Web site.
"A Harris telephone survey, commissioned by the Public Relations Society of America, found that 61% of the sample generally trusted news on PBS and NPR, 56% trusted major newspapers, and 53% trusted commercial broadcasts and cable news. These "trust" percentages were created by combining "trust completely," "trust," and "trust somewhat" responses. Newspapers received the highest "trust completely" response, with 13%, versus 10% for noncommercial news and 4% for commercial news."
One would find similar results in Australia. The Australian Broadcasting Corporation, with all its faults, is trusted and respected. Accusations of bias and prejudice may get the juices going of brave cultural warriors, but the general populace cares little about this faux battle.
The ABC, of course, is increasingly cowered in the face of government interference and takes fewer journalistic risks.
"People trust newspapers like The Washington Post, The Wall Street Journal, and The New York Times more than commercial broadcast news but less than public broadcasting, according to a survey released Thursday and summarized by John Eggerton on the Broadcasting & Cable Web site.
"A Harris telephone survey, commissioned by the Public Relations Society of America, found that 61% of the sample generally trusted news on PBS and NPR, 56% trusted major newspapers, and 53% trusted commercial broadcasts and cable news. These "trust" percentages were created by combining "trust completely," "trust," and "trust somewhat" responses. Newspapers received the highest "trust completely" response, with 13%, versus 10% for noncommercial news and 4% for commercial news."
One would find similar results in Australia. The Australian Broadcasting Corporation, with all its faults, is trusted and respected. Accusations of bias and prejudice may get the juices going of brave cultural warriors, but the general populace cares little about this faux battle.
The ABC, of course, is increasingly cowered in the face of government interference and takes fewer journalistic risks.
3 Comments:
I find that PBS spends more time on a story. In contrast, I remeber when watching a local news broadcast story. The anchor introduced the story which took about 5 seconds and then handed it off to the reporter in the field. She took a minute at the most to report the story. The anchor then said "Thanks for that in depth comprehensive report".
The BBC(International and the German station(DRW?) spend much more time on a story than the major networks.
Most people still rely on the MSM and do not hunt and peck for info like we do. Us bloggers are making a differance. Just the outing Jeff Gannon(by americablog and the daily kos) as a prop for the far right is reward enough for a years worth of clicks.
Peace.
Dirt, you're right. Public broadcasting is on the increase. In the US, independent media has never been stronger, mainly because people realised years ago that corporate media was never going to provide a community service.
Watch the same thing happen here in Australia.
Thanks, appreciated.
The audience is growing...and my upcoming books, and other projects, will increase the realisation that corporate media isn't the answer to our problems.
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